Orthodontic Marketing

CrunchHQ is a simple service that implements intelligent online marketing strategies for dentists and orthodontists.

We connect your existing website with the latest and best tools in digital advertising and search optimisation to provide a steady stream of orthodontic or Invisalign leads.

Starter

Try Crunch to see the difference even a small monthly ad budget can have to your practice.

£400 /month (ex-VAT)


Google Adwords
The most cost-effective way to generate web traffic
Bing Ads
Less competition often means more adverts per pound spent
Google Local
Boosting your local search ranking

Essentials

A comprehensive, fully-managed, GDC compliant, new patient acquisition strategy.

£600 /month (ex-VAT)


Google Adwords
The most cost-effective way to generate web traffic
Bing Ads
Less competition often means more adverts per pound spent
Google Local
Boosting your local search ranking
Quantcast
Ads targetted by location, demographic and lifestyle data
Re-targetting
Aimed at the most high-probablity customers

Advanced

Perfect for large practices, aesthetic dentists, Invisalign marketing, or when you want want to drive an influx of new patients.

£900 /month (ex-VAT)


Google Adwords
The most cost-effective way to generate web traffic
Bing Ads
Less competition often means more adverts per pound spent
Google Local
Boosting your local search ranking
Quantcast
Ads targetted by location, demographic and lifestyle data
Re-targetting
Aimed at the most high-probablity customers
Social Media
Target patients across Facebook & Instagram
Review Marketing
Strategy to build trust and boost conversions

Fixed price online Orthodontic and Invisalign marketing plans with measurable return on investment

CrunchHQ provides orthodontic online marketing services focused on the smart and cost-clever new patient acquisition strategies.

We can help you get the most from your existing website through online advertising, search optimisation and social media.

We're experts in using intelligent tools to target prospective patients by search keyword, location and demographic.

This approach generates regular, high-quality enquiries for your services including general orthodontics, Invisalign and 6 Month Smile.

Our digital advertising and SEO services squeeze every drop from your marketing budget to provide a high return on investment on each pound spent.

Our approach delivers sustained increases to website visitor numbers and improves visitor to enquiry conversion rates - meaning more patients and greater revenues for your practice.

All of our fixed price monthly marketing plans are easily administered and can be cancelled at any time.

Getting started is easy.

Simply select a monthly plan and we'll provide a steady stream of new patient enquiries.

We keep on top of your website traffic trends so you don't have to.

Stage #1 - Discovery

Your web presence makes you findable via a number of channels:


  • Organic search results
  • Local search (via map view)
  • Social media
  • Inbound links e.g. press, blogs, forums
  • Search adverts
  • Retargetted adverts

Our services deliver improved website traffic through each of these channels over both the short and long-term. You can expect to see improved traffic inside a few weeks.

How much we increase your traffic can depend on the size of your target market, the quality and quantity of competition and your current market position.


Conversion rate testing is a scientific approach to marketing. Two or more variants of an ad are shown, and statistical analysis is used to determine which variation performs better for a given conversion goal.

Each incremental advance in performance compounds to create big increases in new patient enquiries.

Stage #2 - Conversion

Your conversion rate is simply: Website Enquiries / Website Visitors.


Improving your conversion rate is the key to getting the most from your marketing budget. We do this by:

  • Understanding different visitor types and intentions
  • Identifying user-experience problems
  • Gathering and understanding visitors’ objections
  • Spotting the hidden wealth in your business (such as expert reviews or customer testimonials)
  • Using the best tools and a super-efficient methodology
  • Creating incremental advances

The great thing about this process is how it compounds. If we double your traffic and double your conversion rate, we'd quadruple your new patient enquiries.


Stage #3 - Retention

Customer relationships, retention and recommendations - the virtuous cycle.


Once you have acquired a new patient you can consider their Customer Lifetime Value (CLV) to your practice.

How long will the patient relationship last? We've seen reports that say it could be up to 10 years. How much revenue does a typical appointment generate? And how many does each patient have per year? Our handy ROI calculator can show you how much each new customer could be worth to you.

What's more, each new (happy) patient has a referral value - they'll bring in their partners and children and recommend you to their friends.

It's easy to see how much value a new patient acquisition plan could add to your practice.

Try Crunch

Return on Investment

How much revenue could a Crunch plan generate for your practice?

Enter estimated figures for your practice below.
How does this work?

Monthly estimated enquiries attributable to Crunch: 56
Monthly estimated additional patients: 38
(Assuming a conservative 67% of enquiries result in appointments)

Total additional customer lifetime value attributable to Crunch: £16,284
Return on Investment: 2,714%

What happens next?

Now
You choose a plan and checkout through our website.
1
You're charged for the plan today
While your subscription is active, your card will be charged on this day of every month (or year for annual plans). VAT invoices are sent automatically by email.
2
Your details and services

On your account page, fill in 2-minute form about your practice and the services for which you want to acquire patients. We'll call you to introduce ourselves.

3
We get your ads and services up and running
We'll also add Google Analytics to your website (it's usually already installed).
4
Make sure you're capturing leads

Enquiries may arrive via phone or email - make sure you have a process in place to respond.

5
Patient acquisition
Log into your Crunch account to see your results. You can cancel at any time with the click of a button.

Open pricing structure

Our plans include all the services you need to put your existing website to work for your practice - select a plan to start generating Invisalign leads today.

Projects & Customers

We work with all kinds of dentists - from general practices, ortodontists and implant specialists, through to practices focused on aesthetic treatments. Our online marketing services are effective for dental practices big and small.

As we specialise in dental marketing, we know what’s needed to ensure your advertising is completely compliant with the GDC and GDPR.

Your CrunchHQ Account

Regular, high-quality new patient enquiries for orthodontists through smart online marketing. Log-in to your Crunch account to track website traffic and lead volumes.

Simply choose a plan to get started.

Fully compliant with marketing guidelines specified by the BOS, BDA and GDC

Some guidelines you may not know:


  • You must make clear whether the practice is NHS, mixed or wholly private.
  • Avoid any claims likely to create an unjustified expectation about the results you can achieve.
  • You must back up claims with facts or evidence.
  • If you promote your services via social media you must make clear that the treatment advertised may not be appropriate for every patient and is conditional on a thorough assessment.
  • You must keep your website up to date so that it accurately reflects the personnel at your practice and the services offered.
  • Do not display information comparing the skills or qualifications of any dental professional with the skills and qualifications of other dental professionals.
  • If you are a dentist and are on a GDC specialist list you can use the title ‘Specialist’ or describe yourself as a ‘specialist in’. If you are not, you may only use the terms ‘special interest in’ or ‘experienced in’.

Frequently Asked Questions

Is there a minimum term?

No, you can cancel at any time

Do you design websites too?

Yes - when we design a website we're fully in control of the lead generation process. Our websites generally have higher conversion rates (i.e. more enquiries per website visitor) than other dental websites we've seen.

Do you do offline marketing - like branding and print design?

Yes - we offer full logo design, brand design, print design (leaflets, brochures, posters etc). We've even organised store front signage and digital displays.

How long until I receive some leads?

Leads normally start rolling in within 3 or 4 days of signing up.

Do you offer plans greater than £900?

Yes, we can easily create a custom plan or bolt-on to your existing services. Just drop us a line!

Can I speak to somebody please?

Yes, contact us via a web form or via support@crunchhq.co.uk and we'll call you back.

I have a problem with my account

Please contact us via our web form or via support@crunchhq.co.uk and we'll call you back.

If I sign up, how do I cancel?

To cancel just sign in to your account, navigate to plans and click "Cancel".

How do you know what to advertise for me?

After you sign up, you will complete a short profile, which includes your practice details and services provided.

Do you provide this service for businesses other than dentists?

Yes, we've worked with other healthcare providers like physios as well as ecommerce businesses. Contact us if you want to know more.

How do I know whether new patient appointments came through your work?

Once Google Analytics is set up on your website we will create a number of "conversion goals". We use these to provide reports and to fine-tune your campaigns. Each conversion goal is tagged with a "source", which we use for lead attribution.

Can I pay by invoice instead of by card?

For our recurring plans we insist you pay via card subscription. This means we never have to chase down invoices which keeps our accounting footprint small and our prices low.

I have a problem placing an order.

Please contact us via our web form or via support@crunchhq.co.uk and let us know what's going on.

Crunch makes it easy for dentists to implement a new patient acquisition strategy

Getting started is easy. Simply select a monthly plan and we'll provide a steady stream of new patient enquiries.

Request a demo
Try Crunch